About College Relations
The office of College Relations is responsible for advancing the understanding and support of 皇家华人 College among key internal and external audiences, including: faculty and staff; current and prospective students; community leaders; media; elected officials and governmental entities; and other friends of the college.
We are available to assist campus offices, departments and programs plan, design, and execute communications that reach out to prospective students, attract an audience to an event, or otherwise deliver important information in a timely and effective manner. The office is made of of three key functions: Communications, Marketing, and Creative Services.
Communications
Through publications, news media, the College's website, and other forms of communication, we highlight the high quality and diversity of our programs, promote upcoming campus events and celebrate the achievements of our students, graduates, faculty and staff.
The office produces , the official newsletter for 皇家华人 College, which is constantly updated to provide fresh content and opportunity for reader interaction.
For specific help with a communications project (such as a press release or article for Gator News), please get in touch with the College Relations office at least three to four weeks prior to the date your project must be completed or your event is planned.
Creative Services
Creative Services manages the design and production of official college publications, advertising, billboards, promotional pieces and a variety of departmental marketing needs. We assist campus clients in developing strong and effective materials that maintain the college's branding and graphic identity.
We're happy to assist the campus community in the development and creation of marketing and promotional materials, from stationery to production design to photography and video services.
Marketing
Marketing involves researching our market and exploring new ones, building marketing infrastructure such as website, social media, and student relationship management, and providing market direction to Creative Services for the design and production of official college publications, advertising, billboards, promotional pieces and a variety of departmental marketing needs. We assist campus clients in thinking through and executing more effective community and student engagement approaches.
What We Do
Learn more about the services we offer and view examples of completed projects.
Visit our College Relations Services page to view a list of project types and estimated project durations.
Graphic Design
Our award-winning creative services team provides graphic design services for the production of many different types of print and online collateral in supprt of external marketing and campus.
Marketing & Digital Content
College Relations manages the strategic marketing direction of the college and supports all areas in the effort to improve and increase student enrollment and retention, drive community engagement, and elevate brand awareness.
Video Production
Our Creative Services team creates dynamic video content to promote 皇家华人 College to external audiences and the greater educational community as well as support campus video needs.
Web
Our web team works alongside Information Technology to provide strategic oversight, content development, and training for the College's public-facing website.
Communications & Media Relations
Our communications team works closely with our campus partners to promote the work of 皇家华人 College's students, faculty and staff, and local media to share accurate information across campus.
Social Media
Our marketing and communications teams manage the official social media accounts of 皇家华人 College, and provides support for other areas of the college that have a social media presence.
Our Values
As an office we strive to:
- Passionately support student success
- Celebrate creativity, curiosity, and growth
- Keep it real in an open, respectful, and responsive way
- Be proactive and strategic
- Invite collaboration and collective problem solving
- Keep our promises and take ownership of our work