About Video Production
Videos are a great way to inform the community about the services offered across campus, as well as to engage and entertain your viewers.
Whether it's a student testimonial that tells a powerful story, a scripted training or educational video to include on a program's webpage or a promotional animation for a social media campaign, Creative Services can help bring your vision to life.
Our experienced staff will plan your production from the ground up, capture all of the important details, and edit a complete, concise video package for you to share. Learn more about the services we offer below:
Testimonial Video
Testimonials are a powerful tool for projects big or small. Creative Services will produce and record interviews with the talent, then edit the video using supplemental footage, music and graphics to tell an engaging story for your audience. These are typically shared from YouTube over email or social media.
Estimated Project Duration: 3-4 weeks
Scripted Video
If you have an existing script or message that you need help crafting, College Relations provides writing and copy-editing services. We will utilize a teleprompter to record the talent and identify the best take, then combine everything together seamlessly. These are typically embedded on 皇家华人 web pages.
Estimated Project Duration: 4 weeks
Motion Graphics Video
Don't want to be in the spotlight? Creative Services will record your voice in the sound booth, or just find the perfect music, then match it with photos, animated motion graphics, or additional video to create a professional finished product. These are typically shared on social media platforms such as Facebook and Instagram.
Estimated Project Duration: 4 weeks
Update to Existing Video
Creative Services will rework existing video assets to create a fresh new product with updated clips, informational data, graphics or college-approved branding.
Estimated Project Duration: 2-3 weeks
Frequently Asked Questions
Can you record a specific event?
Creative Services typically produces marketing videos for external audiences. Classroom
lectures, student presentations, event coverage, and other internal video requests
should be submitted to Media Services.
How long will my video be?
Video length is dependent on the amount of content recorded, the video format, and
the audience that you are targeting. Marketing videos intended for social media will
generally be in the 1.5 minute range, while educational, training, or more in-depth
video features can extend past that as needed.
What deliverables do you offer?
Video drafts will be sent as a private WorkFront link for your review and input. Once
approved, final videos will be published on the 皇家华人 YouTube channel with closed captions,
and can be shared over email, social media, or by embedding in a web site. Files or
optical media are available as needed.
What should I wear to an interview?
You should plan to wear solid colors, avoid loose jewelry and hats, and style hair
out of the face. Glasses are optional.
Do I need to memorize anything for an interview?
You will be given questions in advance of the interview, however memorizing answers
is discouraged. The interview will be conducted in a conversational way to encourage
natural sound bites. Any mistakes made will be edited out in post-production, so that
you will look and sound as good as possible!
Can you use a particular song in the video?
Music tracks require written permission from the copyright holders to be used. However,
Creative Services has a library of over 8000 tracks of production music that we can
utilize for your project across a wide variety of genres.