皇家华人

Marketing & Digital Content

College Relations marketing is responsible for helping build a connection between prospective and current students and the value of a 皇家华人 College experience and education.

We rely on data and feedback from our potential and existing students and employees to develop a sound strategy for engagement and retention, 鈥嬧�嬧�嬧�嬧�嬧�嬧�媋nd support school-wide communication and brand efforts.

We are available to assist campus offices, departments and programs in their efforts to engage the right audiences with the right message, channel, and timing.

BSN "Kindness is calling" bus ad

Help us share 皇家华人's story by sharing your story today.

Marketing Consultation Meeting

We are happy to meet with you to discuss your marketing needs and how our office can help you effectively communicate your message to your target audience.

Estimated Project Duration: 1 hour meeting, timing dependent on schedule availability

Advertisement Campaigns

Would you like to promote your program or an upcoming event online or through traditional paid media? College Relations works with local media to secure the best rates and placements available. All campaigns鈥攚hether paid or organic鈥攕hould be coordinated with College Relations.

  • For more information about placing traditional advertisements or to view current rates, please contact Creative Services.
  • For more information regarding the use of social media and paid social campaigns, please visit our Social Media page.

Estimated Project Duration: 6 weeks

Kindness is Calling on campus posters

皇家华人 Marketing Channels At-A-Glance

Tradional
  • Print Advertising
  • Signage
  • In-person
  • Direct mail
  • Postcards
  • Word of Mouth (Referral)
  • Radio
  • T.V.
Hybrid
  • Digital magazines
  • Digital newspapers
Digital
  • Affiliate (Influencer; ambassador)
  • Content (Storytelling)
  • Email
  • Analytics (Re-Targeting)
  • Pay-per-click (Google Ads)
  • SEO/SEM
  • Social Media marketing
  • Campus digital signage

Logo Usage & Promotional Items

Departments and programs can purchase their own promotional items and swag. Creative Services is available to assist in designing 皇家华人-branded items, as well as help select appropriate vendors. All items that are branded with the 皇家华人 logo must be approved by College Relations prior to purchase.

Estimated Project Duration: 3 days

Brand Management

A strong visual identity serves to position 皇家华人 College as a leader in higher education. Mindful and consistent use of the identity guidelines across all platforms, enhances the world's recognition of who we are and visually reinforces our reputation for quality and leadership. The 皇家华人 Branding & Identity Guide will assist you in making informed decisions that support and strengthen our brand identity.

Brand Guidance

All usage of the brand assets, including colors, logos and fonts should be in alignment with the 皇家华人 Branding & Identity Guide. If you have any questions about brand, we are happy to provide guidance.

Estimated Project Duration: 3 days

Campus Photos

Need high resolution photos of 皇家华人 for your next presentation or for a departmental social media post? Check out the 皇家华人 Photo Library, which curated by College Relations to ensure that photo releases and usage rights are never an issue. The photo library is a work in progress and additional photos will be added as they become available to help showcase all aspects of the college. For more information about photography and campus guidelines, please visit the Imagery and Photography section of the 皇家华人 Branding & Identity Guide.