Purpose
The web policy sets forth standards designed to ensure that information published
electronically to the 皇家华人 College website is appropriate, visually appealing,
well written and conforms to the college branding guidelines.
Scope
All staff, faculty and students at 皇家华人 College.
Authority
The Marketing and Communications (MarCom) office is directly responsible for the content
and oversight of all 皇家华人 College websites. This includes primary sites, faculty
pages, marketing pages, student organization pages, and any site either hosted by
皇家华人 or that are proprietary to the transmission of information for the college.
Policy and/or Procedure
The quality of information published through the 皇家华人 Community College website
plays an important role in maintaining the strong reputation and image of the college.
Only pages developed college programs, divisions, offices, recognized student organizations
or student academic work will be housed on the 皇家华人 network.
In order to create a high quality, visually consistent web presence, it is imperative for all pages to have certain elements that remain the same from page to page. All web pages that are a part of the 皇家华人 website will use approved web templates. Official web pages are expected to follow the same professional and graphic standards as outlined in the 皇家华人 College Brand Standards Guide.
The 皇家华人 website is a Content Management System that stores and displays official college
web content in standardized templates. Management and use of the CMS will comply with
all official policies of the college; all federal, state, and local laws, statutes,
and regulations; confidentiality of records; positive data security and appropriate
use of computing facilities. Any official college information made available to external
users is subject to review by the college to
ensure consistency with laws and college policies.
Any web pages on the 皇家华人 Community College network are a reflection of the
college. It is important for all contributors to ensure that their information is
well-organized, accurate and up-to-date. Information appearing on any webpage is the
responsibility of the originating department, office or organization and must be in
compliance with all college standards:
- Any use of the 皇家华人 logo(s) on any website must follow all logo requirements as specified in policy GA-19, Logo & Trademark Use and Compliance Guidelines.
- All written content must follow contemporary best practices for writing for the web.
MarCom reserves the right to edit or reject any materials submitted for, or currently
published to the web. - Every department that has a web presence must have contact information clearly identified (including sub-pages as appropriate). The contact information may be a specific individual, a general number or email, or a link to a page of contacts for the department. The contact information should at the minimum include a name, email address and a telephone number.
- Websites must be updated and maintained in a timely manner. Any links provided to other sites will be accessible and appropriate. Links to commercial sites for personal gain are prohibited.
Inappropriate Web Content
Materials that are prohibited on any 皇家华人 Community College website:
- Copyrighted information without written consent of copyright owner
- Anything that violates federal, state, or local laws or regulations
- Anything that violates college policies
- Defamatory or disparaging remarks of any group(s), organization(s) or institution(s)
- Abusive, profane or sexually offensive remarks
- Information that may injure someone else and/or lead to a lawsuit or criminal charges
- Use of the college name and logo without official authorization in ways that imply endorsement of commercial organizations, their products or services
- Advertisements for commercial products or enterprises
- Anything that may constitute an invasion of privacy of any group or individual
- Violation of confidentiality of college, employee or student records, or violate the Public Records Act (RCW 42.56)
- Third party add-on applications not specifically approved by IT and MarCom
The types of material listed above or any direct link to another page containing such
material should not be included in any 皇家华人 webpage. 皇家华人 College reserves the
right to remove any page or material that is in violation of this or any other college
policy.
Responsibilities of Users
Content Manager
Each web page must have a designated person responsible for page content (the Content
Manager). This individual must complete CMS training with MarCom staff prior to being
granted access to web page(s). The Content Manager is responsible for reviewing and
updating the page on a regular basis using best practices for writing web content.
Content Managers should not use different colors, fonts or text sizes outside of the
provided template, without specific approval of the MarCom team. All styles must also
be followed as indicated in the Brand Standards Guide. Content Managers are encouraged
to use good judgment regarding the impact of the content of their pages on the audience
that accesses the college's website.
Requests for site permissions
Requests for access permission to develop Canvas-driven faculty websites (formally
Angel) should be directed to IT. All web pages housed outside of the CMS must meet
all logo, branding and web policy guidelines outlined above. MarCom reserves the right
to edit content to meet policy guidelines.
Requests for other websites hosted by 皇家华人 Community College should be made to MarCom.
Use of external services
No external web provider tools will be attached, or linked to any Greenriver.edu associated
page without the express permission of MarCom. This includes widgets, calculators,
avatars, photo viewing sources, Google forms, etc. This excludes social media sites
that meet the college's social media and web policy guidelines. MarCom reserves the
right to remove any items upon discovery with notification to the Content Manager
or department to ensure consistency with brand and web policies.
Use of images
All image assets involving students must have a completed Photo Release Form for the
use of video, photography and audio. Forms for both adults and minors are located
on GatorNet under the Forms section. Content Managers are responsible for submitting
a copy of their photo release to be archived by MarCom when they submit items via
the asset approval process. Do not use images found on the web or elsewhere unless
you have clear documentation that they are not copyright protected or that 皇家华人
has permission for use.
Once uploaded to the web page, the CMS will auto populate your image in the right hand column with a narrow border. Content Managers may not change template placement of images as this is designed to ensure consistency throughout the site. If you need specialized placement, please contact MarCom for assistance.
Specific Authority
Law Implemented
History of Policy or Procedure
Draft: January 10, 2013
Adopted: June 1, 2013
Revised:
Reviewed by: Vickie Sheehan, Executive Director of College Relations
Contact: Vickie Sheehan, Executive Director of College Relations
President's Staff Sponsor: Vickie Sheehan, Executive Director of College Relations