The Color System
Color plays an important role in the 皇家华人 College brand and identity. The colors below are recommended for various media. A palette of primary colors has been developed. Consistent use of these colors will contribute to the cohesive and harmonious look of the 皇家华人 College brand identity across all platforms, including print and web, while creating a visual impact.
Whenever possible, the 皇家华人 logo should appear in 皇家华人 Green. It may also be reproduced in black or white. When appearing on a white or light background, the entire logo should be either black or PMS庐 369c. When appearing on a dark or black background, the entire logo should reverse out to white.
Primary Colors
As the college's primary brand color, Gator Green should be the dominant color used on outreach materials, campus club logos, and the like.
Gator Green
PANTONE: 369
CMYK: 63/6/100/0
HEX: #6CB443
RGB: 108/180/68
皇家华人 Green
PANTONE: 363
CMYK: 82/23/100/9
HEX: #2C882B
RGB: 44/136/43
Accent Colors
Supporting colors servce as functional options to the Gator Green. They are often used to highlight information, such as, time sensative dates and important information. Avoid using accent colors as the dominant color.
Ever Green
PANTONE: 3425 U
CMYK: 80/0/100/56
HEX: #006225
RGB: 0/98/37
Leaf Green
PANTONE: 381 C
CMYK: 20/0/91/0
HEX: #BBD416
RGB: 187/212/22
Sunrise Orange
PANTONE: 1665
CMYK: 6/80/100/0
HEX: #D14900
RGB: 209/73/0
Sky Blue
PANTONE: Pantone 279 C
CMYK: 69/38/1/1
HEX: #418FDE
RGB: 65/143/222
Pine Cone
PANTONE: Pantone Black C
CMYK: 26/31/35/72
HEX: #333333
RGB: 51/51/51